FIRST RUN

If you want someone to try your product, give it away.That was the thinking behind the Publix Brand Challenge, a regional promotion where shoppers who bought certain national brands received the private-label equivalent for free. The goal was to let consumers compare Publix store brands side by side with national brands, said Maria Brous, spokeswoman for Lakeland, Fla.-based Publix Super Markets."We're

If you want someone to try your product, give it away.

That was the thinking behind the Publix Brand Challenge, a regional promotion where shoppers who bought certain national brands received the private-label equivalent for free. The goal was to let consumers compare Publix store brands side by side with national brands, said Maria Brous, spokeswoman for Lakeland, Fla.-based Publix Super Markets.

"We're saying, 'Here, you be the judge,'" Brous told SN.

The Publ

Register to view the full article