THE FIRST STEP: TALK

For independent retailers looking to proceed down the road to Efficient Consumer Response, the best first step may have nothing to do with investing in new systems or technology.Instead, retailers must undertake a careful self-assessment and detailed evaluation of current business practices and take steps to open communications as fully as possible with their wholesalers.When it comes to ECR, technology

For independent retailers looking to proceed down the road to Efficient Consumer Response, the best first step may have nothing to do with investing in new systems or technology.

Instead, retailers must undertake a careful self-assessment and detailed evaluation of current business practices and take steps to open communications as fully as possible with their wholesalers.

When it comes to ECR, technology is just the tool to energize and vitalize the process. But the retailer

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TAGS: Walmart