FISH FRIENDLY

Seafood has traditionally been sold on its strengths -- it's healthy, easy to prepare and affordable. But highly publicized stories about the detrimental effects of salmon farms, the danger of depleted fish stocks and potentially damaging levels of methylmercury in some species have made consumers skeptical and the art of the retail sale more difficult.Much to their credit, retailers are taking the

Seafood has traditionally been sold on its strengths -- it's healthy, easy to prepare and affordable. But highly publicized stories about the detrimental effects of salmon farms, the danger of depleted fish stocks and potentially damaging levels of methylmercury in some species have made consumers skeptical and the art of the retail sale more difficult.

Much to their credit, retailers are taking the challenge seriously. One approach combines procurement with consumer education in a gr

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