FISHING PUSH MAY LEAD TO GENERIC CAMPAIGN

ARLINGTON, Va. -- A new national effort emphasizing a safe, high-quality and environmentally responsible seafood supply may be laying the groundwork for the often-debated generic seafood marketing campaign.The National Fisheries Institute here, led by Niels Moore, NFI coordinator, and Jim Fullilove, national coordinator, has begun work on "Seafood for America.""The impetus for this particular campaign

ARLINGTON, Va. -- A new national effort emphasizing a safe, high-quality and environmentally responsible seafood supply may be laying the groundwork for the often-debated generic seafood marketing campaign.

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TAGS: Seafood