FISHING FOR TEENS WITH LICENSES CALLED DIFFICULT

NEW YORK -- Appealing to children with popular licensed products appears to be a natural, but for supermarkets that go after the cash-flush teen segment with licensed goods it could be a detriment, according to licensed-products marketers speaking here at the Licensing 2000 International trade show, June 13 to 15.Although there isn't a consumer-products marketer who wouldn't like to find the magical

NEW YORK -- Appealing to children with popular licensed products appears to be a natural, but for supermarkets that go after the cash-flush teen segment with licensed goods it could be a detriment, according to licensed-products marketers speaking here at the Licensing 2000 International trade show, June 13 to 15.

Although there isn't a consumer-products marketer who wouldn't like to find the magical licensed property that could attract and hold the attention of teenagers, much less a

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