FIVE SAFEWAY DIVISIONS ARE SERVING UP HMR FORMAT

PLEASANTON, Calif. -- Safeway here has introduced a long-awaited home-meal replacement program at more than 700 stores in five of the supermarket chain's divisions.Accompanied by in-store demos, advertising inserts and discount coupon books, the massive rollout is under way in Safeway's northern California; Phoenix; Seattle; Portland, Ore.; and Washington divisions.The rollout will continue to the

PLEASANTON, Calif. -- Safeway here has introduced a long-awaited home-meal replacement program at more than 700 stores in five of the supermarket chain's divisions.

Accompanied by in-store demos, advertising inserts and discount coupon books, the massive rollout is under way in Safeway's northern California; Phoenix; Seattle; Portland, Ore.; and Washington divisions.

The rollout will continue to the company's Denver and Canadian divisions in early 1998. Vons, the southern Cali

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