Fixing Data

At the Data Synchronization Summit last November in Las Vegas, every speaker at some point in their presentation would almost sheepishly acknowledge the need to emphasize the importance of data accuracy. It became the running joke of the conference. Yet data accuracy is something that retailers and manufacturers are taking much more seriously these days as they recognize the significant impact it

At the Data Synchronization Summit last November in Las Vegas, every speaker at some point in their presentation would almost sheepishly acknowledge the need to emphasize “the importance of data accuracy.” It became the running joke of the conference.

Yet data accuracy is something that retailers and manufacturers are taking much more seriously these days as they recognize the significant impact it can have on their businesses. “Manufacturers are really starting to see data accuracy a

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