FLEMING LIFTS NONFOOD SALES WITH CATEGORY MANAGEMENT

OKLAHOMA CITY -- A 20% increase in sales on selected nonfood categories indicates shoppers are responding positively to category resets made by Fleming Cos. here over the last year.The increases were registered by some of the more than 500 Fleming stores that have installed new planograms based on applying category management in several general merchandise and health and beauty care departments, reported

OKLAHOMA CITY -- A 20% increase in sales on selected nonfood categories indicates shoppers are responding positively to category resets made by Fleming Cos. here over the last year.

The increases were registered by some of the more than 500 Fleming stores that have installed new planograms based on applying category management in several general merchandise and health and beauty care departments, reported Bob Dickson, corporate vice president of marketing and procurement. "It is bette

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