FLEMING TO STEP UP OWN-LABEL MARKETING

OKLAHOMA CITY -- Fleming Cos. plans to aggressively market its Marquee Premium upscale private label following the completion of the wholesaler's first phase of introductions."We're doing some of the traditional marketing elements with demos, ad slicks advertising and newspaper print, as well as coordinating the resets and making sure that we position the products properly in the sections," Robb Kraft,

OKLAHOMA CITY -- Fleming Cos. plans to aggressively market its Marquee Premium upscale private label following the completion of the wholesaler's first phase of introductions.

"We're doing some of the traditional marketing elements with demos, ad slicks advertising and newspaper print, as well as coordinating the resets and making sure that we position the products properly in the sections," Robb Kraft, Fleming's premium-brand manager, told SN in mid-March.

"We're about a mont

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