FLEMING: SYNERGY AND SYMBOLISM

LEWISVILLE, Texas -- There's symbolism in location.DaimlerChrysler hopes to grab global attention and prestige by re-establishing an office in the Chrysler Building, the stylish Art Deco tower in Midtown Manhattan.Conversely, Fleming Cos. hopes to drive home the message of customer service and thrift by means of its relocation from high-rent headquarters in Oklahoma City to austere offices here.But

LEWISVILLE, Texas -- There's symbolism in location.

DaimlerChrysler hopes to grab global attention and prestige by re-establishing an office in the Chrysler Building, the stylish Art Deco tower in Midtown Manhattan.

Conversely, Fleming Cos. hopes to drive home the message of customer service and thrift by means of its relocation from high-rent headquarters in Oklahoma City to austere offices here.

But there's a great deal more than symbolism going on at Fleming ri

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