FLEMING USING DAYMON AS PRIVATE-LABEL BROKER

OKLAHOMA CITY -- Fleming Cos. here has engaged Daymon Associates to help it procure, merchandise and market its expanding private-label lines.Suppliers aligned with Daymon, a national brokerage firm based in New York, will now provide a large part of the wholesaler's corporate brand products, according to Fleming.Company officials said Daymon was chosen as a private-label broker in part because of

OKLAHOMA CITY -- Fleming Cos. here has engaged Daymon Associates to help it procure, merchandise and market its expanding private-label lines.

Suppliers aligned with Daymon, a national brokerage firm based in New York, will now provide a large part of the wholesaler's corporate brand products, according to Fleming.

Company officials said Daymon was chosen as a private-label broker in part because of its sophisticated marketing expertise, including integrated computer networks

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