FLIP OUT FOR FROZENS

In its 19th year, "March is Frozen Food Month" is as strong as ever, with Web pages playing an increasingly sophisticated role in spiking frozen food sales. A $10,000 national sweepstakes and local giveaways of items like home freezers also aim to inspire consumers to pick up frozen products."We've got radio remotes and penguins all over the place," said Jay Prisco, administrator of the Northern California

In its 19th year, "March is Frozen Food Month" is as strong as ever, with Web pages playing an increasingly sophisticated role in spiking frozen food sales. A $10,000 national sweepstakes and local giveaways of items like home freezers also aim to inspire consumers to pick up frozen products.

"We've got radio remotes and penguins all over the place," said Jay Prisco, administrator of the Northern California Frozen Food Council, San Ramon, one of those with an established Web site, www

Register to view the full article

Already a member? .

TAGS: Dairy