FLOOR-TILE ADS FOUND TO HELP RAISE VOLUME

Retailers testing an advertising device installed in the floor tiles in stores say that it is stimulating sales in the dry grocery aisles.The ad vehicle -- a 2-foot by 2-foot clear scratch-resistant plastic sheet that covers a four-color "magazine style" photographic advertisement -- appears in the floor at more than 100 supermarkets to date. The manufacturer expects it to be in about 400 by the end

Retailers testing an advertising device installed in the floor tiles in stores say that it is stimulating sales in the dry grocery aisles.

The ad vehicle -- a 2-foot by 2-foot clear scratch-resistant plastic sheet that covers a four-color "magazine style" photographic advertisement -- appears in the floor at more than 100 supermarkets to date. The manufacturer expects it to be in about 400 by the end of the year.

The floor-tile advertisers include national-brand manufacturers

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TAGS: Kroger