NEWARK, Del. -- Supermarket florists are beginning to embrace the idea that product quality, and not low price, is the most important factor in floral department success, according to a new retail study to be released this week.
The study, conducted by Prince & Prince, Columbus, Ohio, for the Floral Marketing Association here and the Food Marketing Institute, Washington, found that floral buyers rank consistent quality as their No. 1 priority when purchasing products. Quantity pri