FLORAL EXPERT OFFERS YEAR-ROUND SELLING TIPS

ORLANDO, Fla. -- While holidays offer retailers ample opportunity to make big sales in their floral departments, managers should focus on keeping sales momentum going throughout the year.In fact, there's huge potential all year long for floral sales in supermarkets, said Tom Lavagetto, president, The Floral Consulting Group, Spokane, Wash. Yet, strong sales and profits require consistently sharp store-level

ORLANDO, Fla. -- While holidays offer retailers ample opportunity to make big sales in their floral departments, managers should focus on keeping sales momentum going throughout the year.

In fact, there's huge potential all year long for floral sales in supermarkets, said Tom Lavagetto, president, The Floral Consulting Group, Spokane, Wash. Yet, strong sales and profits require consistently sharp store-level execution, particularly in the merchandising realm, he said.

Knowing

Register to view the full article

test - Advanced Registered User

Already a member? .