FLORAL MANAGERS EXPECT ROSY SALES FOR VALENTINE'S DAY

NEW YORK -- Retailers are going the extra mile to market perennially popular roses for Valentine's Day this year.At some stores, associates are building huge, tiered displays with alternating vertical rows of contrasting color. Elsewhere, retailers are planning to bring in extra floral designers for the day to arrange value-added bouquets. Some are offering greater value by arranging the stems in

NEW YORK -- Retailers are going the extra mile to market perennially popular roses for Valentine's Day this year.

At some stores, associates are building huge, tiered displays with alternating vertical rows of contrasting color. Elsewhere, retailers are planning to bring in extra floral designers for the day to arrange value-added bouquets. Some are offering greater value by arranging the stems in nice vases with a ribbon and gold sticker, or putting up drive-through kiosks in the par

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