FLORAL SALES SLOW, BUT CATEGORY STILL VIBRANT

SALT LAKE CITY -- Growth in the supermarket floral industry has leveled off since the boom of the 1990s, while buyers are sourcing more flowers from growers in South America, according to a study released at this year's Super Floral Show.The study was the third by Prince & Prince, Columbus, Ohio, and showed a 5% rate of growth since 2000, when the last study was completed. Floral sales took a 25%

SALT LAKE CITY -- Growth in the supermarket floral industry has leveled off since the boom of the 1990s, while buyers are sourcing more flowers from growers in South America, according to a study released at this year's Super Floral Show.

The study was the third by Prince & Prince, Columbus, Ohio, and showed a 5% rate of growth since 2000, when the last study was completed. Floral sales took a 25% leap between 2000 and the first study, which was completed in 1995.

"It ref

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