FLORAL'S POTENTIAL STRESSED IN WOOING MANAGEMENT

SALT LAKE CITY -- Cindy Hanauer once wheeled a grocery cart containing 20 loaves of bread into a meeting of store executives. She wanted to make a point."How many times do you see a customer with 20 loaves of bread in their basket?" she asked the room of Winn-Dixie executives.The answer, of course, was never.Then Hanauer pointed out that one jumbo bouquet from the floral department has the same dollar

SALT LAKE CITY -- Cindy Hanauer once wheeled a grocery cart containing 20 loaves of bread into a meeting of store executives. She wanted to make a point.

"How many times do you see a customer with 20 loaves of bread in their basket?" she asked the room of Winn-Dixie executives.

The answer, of course, was never.

Then Hanauer pointed out that one jumbo bouquet from the floral department has the same dollar profit as 20 loaves of bread.

They were astonished, sh

Register to view the full article

test - Advanced Registered User

Already a member? .