FLORAL'S ROI HAS YET TO BLOOM, SAY RETAILERS

CHARLOTTE, N.C. (FNS) -- A panel of retailers called for floral to become a separate department with specific goals and budgets meant to maximize sales, turns and profits -- while operating within the produce structure and addressing store and overall corporate goals.Speaking at the general session breakfast at the Super Floral Show here, the three panelists conceded that floral's continued domination

CHARLOTTE, N.C. (FNS) -- A panel of retailers called for floral to become a separate department with specific goals and budgets meant to maximize sales, turns and profits -- while operating within the produce structure and addressing store and overall corporate goals.

Speaking at the general session breakfast at the Super Floral Show here, the three panelists conceded that floral's continued domination by the produce department means floral remains "a second-class citizen" among depar

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TAGS: Walmart