FLORIDA CITRUS AGENCY URGING MORE ORANGE JUICE SHELF SPACE

LAKELAND, Fla. -- The Florida Department of Citrus here contends that orange juice is not getting the shelf space it deserves and that retailers are losing potential profits as a result.Initial findings of a shelf space study conducted this spring by Nielsen Marketing Research, Northbrook, Ill., for the department of citrus show that while chilled orange juices accounted for 72% of supermarket retail

LAKELAND, Fla. -- The Florida Department of Citrus here contends that orange juice is not getting the shelf space it deserves and that retailers are losing potential profits as a result.

Initial findings of a shelf space study conducted this spring by Nielsen Marketing Research, Northbrook, Ill., for the department of citrus show that while chilled orange juices accounted for 72% of supermarket retail dollar sales in the juice category they got only 51% of the facings. The data used i

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