FLORIDA CITRUS JUICES TOASTED IN KROGER AD

ATLANTA -- Kroger Co.'s division here gave a plug to the agricultural product of Georgia's southern neighbor while touting the benefits of citrus fruits in a full-page ad promoting Florida orange and grapefruit juice.In a health-oriented message to consumers, which tied in Tropicana-brand products and Florida produce, Kroger extolled the benefits of drinking the vitamin C-filled juices.The copy read:

ATLANTA -- Kroger Co.'s division here gave a plug to the agricultural product of Georgia's southern neighbor while touting the benefits of citrus fruits in a full-page ad promoting Florida orange and grapefruit juice.

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