FLORIDA CITRUS JUICES TOASTED IN KROGER AD

ATLANTA -- Kroger Co.'s division here gave a plug to the agricultural product of Georgia's southern neighbor while touting the benefits of citrus fruits in a full-page ad promoting Florida orange and grapefruit juice.In a health-oriented message to consumers, which tied in Tropicana-brand products and Florida produce, Kroger extolled the benefits of drinking the vitamin C-filled juices.The copy read:

ATLANTA -- Kroger Co.'s division here gave a plug to the agricultural product of Georgia's southern neighbor while touting the benefits of citrus fruits in a full-page ad promoting Florida orange and grapefruit juice.

In a health-oriented message to consumers, which tied in Tropicana-brand products and Florida produce, Kroger extolled the benefits of drinking the vitamin C-filled juices.

The copy read: "Over 500 medical studies -- well over 100 on vitamin C alone -- point to o

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Kroger