FLORIDA SHOWS SUPPORT FOR FIREFIGHTER BEVERAGE BRAND

NORWALK, Conn. -- If Courageous Cola can't come to the rescue, then consumers might try to quench their fiery thirsts with Incendiary Citrus.The carbonated soft drinks -- part of a line of beverages, salty snacks and chili developed by Firefighter Brand Products -- are nearing the end of a four-week trial at 110 Publix Super Markets stores in Florida.Started by a firefighter 11 years ago, the fledgling

NORWALK, Conn. -- If Courageous Cola can't come to the rescue, then consumers might try to quench their fiery thirsts with Incendiary Citrus.

The carbonated soft drinks -- part of a line of beverages, salty snacks and chili developed by Firefighter Brand Products -- are nearing the end of a four-week trial at 110 Publix Super Markets stores in Florida.

Started by a firefighter 11 years ago, the fledgling company hopes to become a national brand by tapping into the better-for-y

Register to view the full article

test - Advanced Registered User

Already a member? .