FLU SHOTS BECOME BIG EVENTS IN STORES

In an annual rite of fall, supermarkets are gearing up for influenza season, taking advantage of a public service opportunity with aggressive promotional tactics to create awareness about the virus, said retailers.The programs, which have made retailers the destination of choice for flu shots, also give store traffic a shot in the arm, and have become a cornerstone in supermarkets' drive to establish

In an annual rite of fall, supermarkets are gearing up for influenza season, taking advantage of a public service opportunity with aggressive promotional tactics to create awareness about the virus, said retailers.

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