FLYING SOLO

A new fleet of coupon initiatives is taking flight as more and more manufacturers purchase first-class freestanding insert programs for their family of brands.Industry observers point to a rise in "corporate solo events," or solo FSIs. Solo FSIs are coupon booklets delivered with the weekend newspaper. Solo FSIs feature a family of brands from one specific company, plus editorial in the form of recipes

A new fleet of coupon initiatives is taking flight as more and more manufacturers purchase first-class freestanding insert programs for their family of brands.

Industry observers point to a rise in "corporate solo events," or solo FSIs. Solo FSIs are coupon booklets delivered with the weekend newspaper. Solo FSIs feature a family of brands from one specific company, plus editorial in the form of recipes and tips. Partnerships with other marketers, retailers and charitable organization

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