FMI 1998 ANNUAL CONENTION

CHICAGO -- Analyzing the nuggets of customer data stored in loyalty marketing databases is enabling smaller retailers to plan more effective promotions, as well as meet customers' needs. For instance, some retailers use data indicating when their best customers shop to make labor-scheduling decisions."Customer data compiled through a frequent-shopper card lets small retailers leverage the playing

CHICAGO -- Analyzing the nuggets of customer data stored in loyalty marketing databases is enabling smaller retailers to plan more effective promotions, as well as meet customers' needs. For instance, some retailers use data indicating when their best customers shop to make labor-scheduling decisions.

"Customer data compiled through a frequent-shopper card lets small retailers leverage the playing field to better compete [with larger chains] in the industry," said Albert Lees Jr., cha

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