FMI 1998 ANNUAL CONVENTION

CHICAGO -- Meal solutions were top of mind at the Food Marketing Institute's annual Show and Exhibition here, with major Center Store manufacturers showcasing their latest retailing concepts.Kraft Foods, Northfield, Ill., for example, kicked off its "Kraft Plus" umbrella program, which includes an expanded co-marketing strategy that uses Kraft brands and a retailer's noncompetitive categories to create

CHICAGO -- Meal solutions were top of mind at the Food Marketing Institute's annual Show and Exhibition here, with major Center Store manufacturers showcasing their latest retailing concepts.

Kraft Foods, Northfield, Ill., for example, kicked off its "Kraft Plus" umbrella program, which includes an expanded co-marketing strategy that uses Kraft brands and a retailer's noncompetitive categories to create meal solutions in Center Store.

"We are developing meal solution-oriented

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