FMI '99

CHICAGO -- Theater and live action are tools supermarkets can use to combat the dullness of shopping, according to a panel of industry experts at the Food Marketing Institute's Industry Convention and Educational Exposition here.The panel said that many supermarkets, intent on attracting and keeping customers, are using innovative store designs to customize food-service areas, for example.One approach

CHICAGO -- Theater and live action are tools supermarkets can use to combat the dullness of shopping, according to a panel of industry experts at the Food Marketing Institute's Industry Convention and Educational Exposition here.

The panel said that many supermarkets, intent on attracting and keeping customers, are using innovative store designs to customize food-service areas, for example.

One approach to the customization, said the panel, is moving activities traditionally r

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