FMI HOPES TO GENERATE RETURNS WITH CHANGING FORMAT

WASHINGTON -- Food Marketing Institute here is continually challenged to attract returning attendees to its annual FMI Show at McCormick Place in Chicago, scheduled this year for May 1-3.To maintain its attendance and boost show patronage, FMI continues to reinvent the trade show format, Brian Tully, FMI's senior vice president, convention services, told SN."We are making significant changes to the

WASHINGTON -- Food Marketing Institute here is continually challenged to attract returning attendees to its annual FMI Show at McCormick Place in Chicago, scheduled this year for May 1-3.

To maintain its attendance and boost show patronage, FMI continues to reinvent the trade show format, Brian Tully, FMI's senior vice president, convention services, told SN.

"We are making significant changes to the show this year. These changes have a lot to do with how the show floor is org

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