FMI MARKETECHNICS

SAN FRANCISCO -- The Internet's rising impact may lead to a reshaping of supermarket layouts and to new partnerships between traditional food retailers and their on-line cousins, according to speakers at the Food Marketing Institute's MarkeTechnics conference here last week.The Internet's ability to facilitate the replenishment of consumer groceries may free supermarkets to adopt smaller formats with

SAN FRANCISCO -- The Internet's rising impact may lead to a reshaping of supermarket layouts and to new partnerships between traditional food retailers and their on-line cousins, according to speakers at the Food Marketing Institute's MarkeTechnics conference here last week.

The Internet's ability to facilitate the replenishment of consumer groceries may free supermarkets to adopt smaller formats with an emphasis on more fresh products, said Fred Horowitz, president of New Brunswick,

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