FMI MARKETECHNICS

NEW ORLEANS -- As time-starved customers continue to look to the Internet for more convenient means of shopping for staple items, distributors are being pressured to explore more sophisticated applications to get customers to return to their sites.Retailers need to focus on using data mining, interactive applications for pricing strategies and electronic niche marketing to remain competitive on-line."E-commerce

NEW ORLEANS -- As time-starved customers continue to look to the Internet for more convenient means of shopping for staple items, distributors are being pressured to explore more sophisticated applications to get customers to return to their sites.

Retailers need to focus on using data mining, interactive applications for pricing strategies and electronic niche marketing to remain competitive on-line.

"E-commerce is too big to ignore," said Tom Murphy, vice president of manage

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