SCOTTSDALE, Ariz. -- Supermarkets have the biggest asset of any retailer but need to do more to protect it.
That asset is a strong bond with the customer, who visits the same store location frequently. But research conducted by the American Greetings Research Council (AGRC) found supermarket retailers need to invest more in these consumer relationships. Among the findings were that frequent shopper programs don't have much impact on consumer loyalty.
The research was unveiled