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LAKE BUENA VISTA, Fla. -- Whole Foods Market Inc. is urging the labeling of genetically modified foods while remaining open-minded about the potential benefits of those products, Christopher Hitt, president of the chain, said here last week.Hitt, who spoke here at the Food Marketing Institute Midwinter Executive Conference, explained the natural-food retailer's viewpoint on this emerging category

LAKE BUENA VISTA, Fla. -- Whole Foods Market Inc. is urging the labeling of genetically modified foods while remaining open-minded about the potential benefits of those products, Christopher Hitt, president of the chain, said here last week.

Hitt, who spoke here at the Food Marketing Institute Midwinter Executive Conference, explained the natural-food retailer's viewpoint on this emerging category -- a stance that may seem in part to run counter to the inclinations of the chain's cust

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