FMI REPORT: SUPERMARKETS MUST BUILD BRAND

MIAMI BEACH, Fla. -- Supermarkets can no longer compete on price alone and must develop a brand image that connects emotionally with consumers and communicates that the store provides effective solutions for time-starved shoppers, according to a report issued at the Food Marketing Institute Supermarket Advertising/Marketing Executive Conference here last month.organization. Retailers also need to

MIAMI BEACH, Fla. -- Supermarkets can no longer compete on price alone and must develop a brand image that connects emotionally with consumers and communicates that the store provides effective solutions for time-starved shoppers, according to a report issued at the Food Marketing Institute Supermarket Advertising/Marketing Executive Conference here last month.

organization. Retailers also need to incorporate their brand image throughout their stores "to create a distinct look, feel a

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