FMI STUDY FINDS AFRICAN AMERICAN MARKET NOT UNIFORM

WASHINGTON -- African American shoppers tend to appreciate a store's community involvement, avoid private-label products and cook more meals from scratch than consumers in general, according a report released earlier this month by the Food Marketing Institute here.ic products they offer.The African American Grocery Shopper 2000 noted that African Americans form a growing $47 billion market segment

WASHINGTON -- African American shoppers tend to appreciate a store's community involvement, avoid private-label products and cook more meals from scratch than consumers in general, according a report released earlier this month by the Food Marketing Institute here.

ic products they offer.

The African American Grocery Shopper 2000 noted that African Americans form a growing $47 billion market segment of the food-buying public. Jointly sponsored by Kraft and Procter & Gamb

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