FMI TO TAKE PART IN CHINA, NETHERLANDS SHOWS

WASHINGTON -- The Food Marketing Institute here said it has agreed to joint ventures with two international food shows in China and the Netherlands.he FMI focusing on loyalty marketing, demographic and psychographic customer profiles, the use of layout and design to build sales and profits, and warehousing/distribution, the FMI said.Each session will consist of a 40-minute presentation by an FMI speaker,

WASHINGTON -- The Food Marketing Institute here said it has agreed to joint ventures with two international food shows in China and the Netherlands.

he FMI focusing on loyalty marketing, demographic and psychographic customer profiles, the use of layout and design to build sales and profits, and warehousing/distribution, the FMI said.

Each session will consist of a 40-minute presentation by an FMI speaker, followed by a 20-minute presentation by a Chinese counterpart.

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