FOAM-ENTERING VOLUME

As beer sales begin to heat up with the weather, retailers are focusing on merchandising strategies that will maximize sales in the category.Beer sales are up again, partially due to a strong economy, industry sources say. Moreover, the supermarket is becoming even more important as a channel for off-premise beer sales.According to Information Resources Inc., Chicago, beer sales were up 2.2% in supermarkets

As beer sales begin to heat up with the weather, retailers are focusing on merchandising strategies that will maximize sales in the category.

Beer sales are up again, partially due to a strong economy, industry sources say. Moreover, the supermarket is becoming even more important as a channel for off-premise beer sales.

According to Information Resources Inc., Chicago, beer sales were up 2.2% in supermarkets for the 52-week period ended Dec. 27, 1998. The supermarket industry

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