FOAM HERE TO ETERNITY

Beer sales are booming and supermarket operators are striving to position themselves as the best beer booster in town to capture consumer dollars and the additional sales beer-buyers bring."Last year was a great year for beer sales," said Mark Endres, liquor, beer and wine buyer, Save-Mart Supermarkets, Modesto, Calif. "Premium was up and we saw a transition to larger packs with a larger ring." The

Beer sales are booming and supermarket operators are striving to position themselves as the best beer booster in town to capture consumer dollars and the additional sales beer-buyers bring.

"Last year was a great year for beer sales," said Mark Endres, liquor, beer and wine buyer, Save-Mart Supermarkets, Modesto, Calif. "Premium was up and we saw a transition to larger packs with a larger ring." The chain's sales of premium beer rose 9.8% in dollars and 6.8% in cases. "There is a defi

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