FOCUS GROUPS HELP STORES FILL GAP

CHICAGO -- As supermarkets face new consumer shopping patterns and a wider array of competition, some are putting things in focus with focus groups."Focus groups are helping to give supermarkets insight on specific kinds of behavior by testing new ideas or feelings or attitudes in depth," said Daryl Gilbert, director of qualitative research at Leo J. Shapiro Associates based here.These groups are

CHICAGO -- As supermarkets face new consumer shopping patterns and a wider array of competition, some are putting things in focus with focus groups.

"Focus groups are helping to give supermarkets insight on specific kinds of behavior by testing new ideas or feelings or attitudes in depth," said Daryl Gilbert, director of qualitative research at Leo J. Shapiro Associates based here.

These groups are helping supermarkets remake stores in some instances. "You might find through a

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