A FOCUS ON VALUE

Name The Cliche About Battle Creek, Mich: Soggy" business; "No snap, crackle or pop"; "Snap, crackle, bust?" -- and it's been heard or seen lately at Kellogg Co.'s headquarters here in media coverage of the company's woes.Kellogg marketers aren't deterred. They believe they've already seen the worst of the company's several-year slump. And it has gotten pretty bad: Long the undisputed holder of the

Name The Cliche About Battle Creek, Mich: Soggy" business; "No snap, crackle or pop"; "Snap, crackle, bust?" -- and it's been heard or seen lately at Kellogg Co.'s headquarters here in media coverage of the company's woes.

Kellogg marketers aren't deterred. They believe they've already seen the worst of the company's several-year slump. And it has gotten pretty bad: Long the undisputed holder of the No. 1 market share in the U.S. dry-cereal business, even Kellogg admitted that it was

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