FOCUSING ON RENTALS

HOUSTON -- Supermarkets could gain a 30% to 40% share of the video rental business within the next three years, said Ron Eisenberg, president and chief executive officer of ETD Entertainment Merchandising here. This would be about twice their 1995 share of 16.4%, as reported in SN's State of the Industry Report on Supermarket Video. "The big opportunity that I see is supermarkets greatly increasing

HOUSTON -- Supermarkets could gain a 30% to 40% share of the video rental business within the next three years, said Ron Eisenberg, president and chief executive officer of ETD Entertainment Merchandising here. This would be about twice their 1995 share of 16.4%, as reported in SN's State of the Industry Report on Supermarket Video. "The big opportunity that I see is supermarkets greatly increasing their market share," said Eisenberg. "I really think that is going to happen, which gives indiv

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