FOOD 4 LESS ASKS COURT TO BAR LUCKY'S AD CLAIMS

LA HABRA, Calif. -- In a move that could have far-reaching implications concerning supermarket advertising, Food 4 Less Supermarkets here is seeking to bar Lucky Stores from calling itself the "low-price leader" and "low-price leader every day" in its advertising.In an amended complaint filed in Superior Court here last week, Food 4 Less charged that Lucky, based in Dublin, Calif., "at all relevant

LA HABRA, Calif. -- In a move that could have far-reaching implications concerning supermarket advertising, Food 4 Less Supermarkets here is seeking to bar Lucky Stores from calling itself the "low-price leader" and "low-price leader every day" in its advertising.

In an amended complaint filed in Superior Court here last week, Food 4 Less charged that Lucky, based in Dublin, Calif., "at all relevant times knew that Food 4 Less has lower prices than Lucky Stores in California."

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