FOOD 4 LESS GROWS HISPANIC MARKETING PROGRAM

PALM DESERT, Calif. -- Food 4 Less is leveraging its perishables and Hispanic marketing expertise to fuel fresh foods sales growth for the 133-unit retail operation.The Los Angeles-based chain, a division of Kroger Co., Cincinnati, is increasing its commitment to Hispanic customers with more in-store space devoted to this segment and new marketing programs, said Tim Mulhall, group vice president,

PALM DESERT, Calif. -- Food 4 Less is leveraging its perishables and Hispanic marketing expertise to fuel fresh foods sales growth for the 133-unit retail operation.

The Los Angeles-based chain, a division of Kroger Co., Cincinnati, is increasing its commitment to Hispanic customers with more in-store space devoted to this segment and new marketing programs, said Tim Mulhall, group vice president, perishables, in a presentation here.

"We go to market based on the neighborhood,

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