CERRITOS, Calif. -- Food 4 Less, La Habra, Calif., was the big winner in the Southern California Frozen Food Council's competition for efforts in promoting March as National Frozen Food Month.
won in the category for chains with more than 124 stores. The awards were presented here at the group's 28th annual Merchandising and Advertising Awards Banquet.
More than 700 clerks, salespeople, brokers and retail chains entered the contest and received more than $13,000 in prizes. Fir