FOOD BROKER SUCCESS TIED TO CONSUMER VALUE

ORLANDO, Fla. -- Food brokers who practice category management and focus on delivering consumer value will be the ones who survive and prosper in the future, according to officials at a leading brokerage house."We have to become category experts so we can eventually be relied on for some very good and accurate information to help category managers make decisions on the various strategies of their

ORLANDO, Fla. -- Food brokers who practice category management and focus on delivering consumer value will be the ones who survive and prosper in the future, according to officials at a leading brokerage house.

"We have to become category experts so we can eventually be relied on for some very good and accurate information to help category managers make decisions on the various strategies of their individual categories," said Jim Eisenhart, chairman of Eisenhart & Associates, St.

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