FOOD EMPORIUM EVENT SPURS FILIPPO BERIO LINE

HACKENSACK, N.J. -- Salov North America Corp., whose Filippo Berio brand is in a pitched battle for leadership in olive oil sales, gave its market share a boost through an account-specific promotion at Food Emporium stores in the metropolitan New York market.The promotion combined feature ads, in-store demonstrations and a recipe contest for shoppers at the 30 Food Emporium locations in the New York

HACKENSACK, N.J. -- Salov North America Corp., whose Filippo Berio brand is in a pitched battle for leadership in olive oil sales, gave its market share a boost through an account-specific promotion at Food Emporium stores in the metropolitan New York market.

The promotion combined feature ads, in-store demonstrations and a recipe contest for shoppers at the 30 Food Emporium locations in the New York metro market. Food Emporium is an upscale division of A&P, Montvale, N.J.

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