Food Lion CEO Touts Multibrand Strategy

PHILADELPHIA Food Lion has remodeled or rebranded a quarter of its 1,300 supermarkets in a chainwide program scheduled to end in 2009 or 2010. About 145 stores most of them in the Norfolk, Va., and Myrtle Beach, S.C., markets will be worked on this year, according to Rick Anicetti, president and chief executive officer of the Salisbury, N.C.-based retailer, which operates in 11 Southeast and Mid-Atlantic

PHILADELPHIA — Food Lion has remodeled or rebranded a quarter of its 1,300 supermarkets in a chainwide program scheduled to end in 2009 or 2010.

About 145 stores — most of them in the Norfolk, Va., and Myrtle Beach, S.C., markets — will be worked on this year, according to Rick Anicetti, president and chief executive officer of the Salisbury, N.C.-based retailer, which operates in 11 Southeast and Mid-Atlantic states.

This “market and store renewal” initiative, he said,

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