FOOD LION FRESHENS UP ITS VALUE-PRICE IMAGE

RALEIGH, N.C. -- Food Lion is betting that it can preserve its low-price image while upgrading its offering.The chain, based about three hours from here in Salisbury, N.C., and owned by Brussels, Belgium-based Delhaize Group, has completed the $60 million overhaul of its 68 stores in this market and is launching a promotional blitz this week alerting consumers to the changes.In addition to a new decor

RALEIGH, N.C. -- Food Lion is betting that it can preserve its low-price image while upgrading its offering.

The chain, based about three hours from here in Salisbury, N.C., and owned by Brussels, Belgium-based Delhaize Group, has completed the $60 million overhaul of its 68 stores in this market and is launching a promotional blitz this week alerting consumers to the changes.

In addition to a new decor package and lighting, the changes include new merchandising fixtures, an e

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