FOOD LION, NASCAR TEAM FOR DISPLAY PROMOTION

SALISBURY, N.C. -- Food Lion here is revving up its engines for what a company executive is calling the largest consumer and merchandising promotion ever implemented in the retail grocery trade.The Food Lion NASCAR Super Fan Challenge, which begins May 22, is the first promotion Food Lion has done with the National Association of Stock Car Auto Racing since becoming the official supermarket of NASCAR

SALISBURY, N.C. -- Food Lion here is revving up its engines for what a company executive is calling the largest consumer and merchandising promotion ever implemented in the retail grocery trade.

The Food Lion NASCAR Super Fan Challenge, which begins May 22, is the first promotion Food Lion has done with the National Association of Stock Car Auto Racing since becoming the official supermarket of NASCAR late last year.

A highlight of the promotion is a match-and-win game in whic

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