FOOD LION-NASCAR TIE TO REV BRAND ALLIANCES

NEW YORK -- A new sports marketing agreement between the NASCAR auto racing organization and Food Lion, the Salisbury, N.C.-based supermarket chain, promises to inject new power into the account-specific marketing activities of Pepsi-Cola Co., Anheuser-Busch, R.J. Reynolds and Quaker Oats' Gatorade.The expanded relationship between Food Lion and the National Association for Stock Car Auto Racing was

NEW YORK -- A new sports marketing agreement between the NASCAR auto racing organization and Food Lion, the Salisbury, N.C.-based supermarket chain, promises to inject new power into the account-specific marketing activities of Pepsi-Cola Co., Anheuser-Busch, R.J. Reynolds and Quaker Oats' Gatorade.

The expanded relationship between Food Lion and the National Association for Stock Car Auto Racing was unveiled here Dec. 1 at a joint news conference that was also attended by top executi

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