FOOD LION PROMOTES BUTCHER'S BRAND BEEF

SALISBURY, N.C. -- Food Lion here is promoting its Butcher's Brand Premium Beef with traveling cooking demonstrations and tasting events at its stores' grand openings, state fairs and other festivals. e think there has been a positive impact [on sales], but it's difficult to quantify."Food Lion began hosting the events to attracting customer attention shortly after it launched the Butcher's Brand

SALISBURY, N.C. -- Food Lion here is promoting its Butcher's Brand Premium Beef with traveling cooking demonstrations and tasting events at its stores' grand openings, state fairs and other festivals.

e think there has been a positive impact [on sales], but it's difficult to quantify."

Food Lion began hosting the events to attracting customer attention shortly after it launched the Butcher's Brand Premium Beef line earlier this year. It is sold exclusively at Food Lion store

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